Happy Gilmore 2 Promo* Hub: Posters, Billboards, & More

*No promotional material is affiliated with Netflix or the Happy Gilmore films. All material on this page besides the original movie poster was created by Jessica Bukowski for a class assignment

Some things are worth waiting for. 29 years to be exact. Check out some of the promo while you get hyped for Happy Gilmore 2, streaming July 25 on Netflix.

Happy Gilmore is the sports comedy that defined a generation. With Happy Gilmore 2 coming to Netflix this summer, we’re bringing fans old and new on a nostalgia-packed ride. Below, explore the official campaign materials, from retro billboards to Instagram teasers, all built around the theme of reliving the original and making new memories.

Same Movie Poster, 29 Years Later

The Happy Gilmore 2 poster pays direct homage to the original, with modern polish and a wink to fans who’ve been quoting the movie since ’96. From the classic stance to the vintage color palette, this design bridges generations, capturing the feel of the old film while teasing what’s new.

A Billboard is Worth a Thousand Words

If you’ve driven down Sunset Boulevard recently, odds are you’ve seen this billboard. 29 years later, Happy still can’t putt” brings the humor fans know and love, with a visual twist: a golf ball that looks like it’s cracked the billboard itself.

Our out-of-home strategy focuses on nostalgic humor and visual disruption. This billboard recreates the chaotic charm of the original Happy Gilmore with one glance. For returning viewers, it’s a wink to the infamous putting green meltdown. For new fans, it’s a preview of the absurdity to come.

Happy Gilmore Instagram Takeover

Our Instagram campaign leans into the 29-year gap between films, poking fun at just how long it’s been since Happy first picked up a club.

Follow Netflix (@Netflix) on Instagram and join the Happy Gilmore 2 excitement by posting with #CanYouDigIt? & #HappyGilmore2!

Blending original cast nostalgia with Gen Z icons like Bad Bunny and a teased Travis Kelce cameo, these posts invite fans of all ages to join the sequel conversation

Email Newsletter: A Test (using a meme)

Email Newsletter B Test (using the movie poster)

Stream Happy Gilmore 2 on Netflix starting July 25!